Upgrade your Braze integration to the new Jacquard

Prev Next

For existing Braze customers. Your Connected Content blocks, endpoints, security tokens and experiment IDs keep working after the upgrade. No changes are required in Braze.

Your upgrade

No changes are required in Braze.

What stays the same

Item

After the upgrade

Connected Content blocks in campaigns and Canvases

No change

Jacquard endpoints, security tokens and Connected Content credential

No change

Experiment IDs in your blocks

No change

Jacquard Current (event data)

No change

Sends

Continue as normal

Upgrade stages

  1. Stage 1: Account copied (Minutes)

    • Jacquard copies campaigns, approved content, users and send history.

    • You: no action.

  2. Stage 2: Side by side (24 hours minimum)

    • The new Jacquard runs alongside your current setup. Sends use the current platform.

    • You: accept your invitation and review the parity checklist.

  3. Stage 3: Switch-over (48 hours minimum)

    • Your existing connection serves content from the new Jacquard. No change in Braze.

    • You: no action.

  4. Stage 4: Settling (7 days)

    • Jacquard checks reporting matches across old and new.

    • You: sign off with your Jacquard contact.

Plan ahead

  1. Share key dates

    Send your Jacquard contact any code freezes, peak periods or large sends.

  2. Confirm user access

    Tell your Jacquard contact who needs an invitation at stage 2.

  3. Report new campaigns

    Tell your Jacquard contact about Jacquard campaigns created after stage 1.

  4. Leave Braze unchanged

    Don’t edit or delete Jacquard Connected Content blocks, credentials or your Current.

  5. New touchpoints

    After the upgrade, your admin uses the technical setup guide and your marketing team uses the message setup guide.

Reference

Questions

Do I need to change anything in Braze?

No.

Why can’t I see my existing block code in Jacquard?

The new Jacquard doesn’t display existing code. It still works. The Connect tab shows code for new touchpoints only.

An existing message has stopped showing Jacquard copy

Don’t replace the code. Contact your Jacquard contact.