For AJO marketers. Add the Jacquard Custom Action to journeys and its content to messages.
Placeholders: example values (for example names in code) and values in angle brackets are account-specific. Your Jacquard contact provides them.
Existing customers: don’t change existing journeys. Use this guide for new touchpoints only.
Message setup
For the team that builds AJO journeys.
1. Jacquard | Before you start
1.1 Prerequisites
Technical setup complete.
Touchpoint created and content approved in Jacquard.
1.2 Get the details
From the touchpoint’s Connect tab: experiment ID and response field names.
2. AJO | Configure the journey
2.1 Throttle the audience
Read audience at up to 1,000 records per second.
2.2 Add the Custom Action
From Actions, add the Jacquard Custom Action to the canvas. Access configuration: none.
2.3 Set the parameters
Experiment ID: from the Connect tab.
Recipient and delivery IDs: map to the journey properties shown on the Connect tab.
3. AJO | Add Jacquard to messages
3.1 Insert content
Open the personalisation dialog for the field, for example the subject line.
Go to Contextual attributes > Journey Properties > Actions and select the content field from the Jacquard action.
Wrap it in triple braces
{{{ }}}to stop HTML escaping.
3.2 Replacer variables
If Jacquard copy contains placeholders such as
NAME_MERGE_TAG, use theletandreplacehelpers.Replace the placeholder with the profile attribute, for example first name.
Repeat for each placeholder; output the final variable.
3.3 Open pixel
If the Connect tab provides a tracking URL field, add <img src="…" width="1px" height="1px"> directly above </body>, using that field as the src.
3.4 Save as fragments
Save the content and pixel expressions as Fragments for reuse.
4. AJO and Jacquard | Test and go live
4.1 Test
Run the journey in test mode and check Jacquard copy renders.
4.2 Activate in Jacquard
Approve the experiment plan and activate the touchpoint.
4.3 Publish
Publish the journey.
Reference
Troubleshooting
Copy shows & or other HTML codes
Use triple braces {{{ }}}.
Placeholder text appears in the message
Add a let/replace step for that placeholder.
No content returned
Check the Custom Action parameters and that the touchpoint is active in Jacquard.