Campaign Overview

The Campaign Overview gives a detailed view of performance for an individual campaign. It includes:

• Optimisation results

• Variant engagement rates over time

• Cumulative and monthly engagement/send metrics

• Variant performance

Navigating to campaign-level results

From an individual experiment’s Results tab, you can click on View Report in the upper-right corner to navigate directly to that experiment’s campaign report.

If you’re not already in a campaign, you can navigate to individual campaign-level reports from within the Jacquard Reporting Platform by clicking on Campaign Overview in the upper navigation bar.

You can then use the filters above to search for your campaign by name.

Using filters to adjust displayed data

Just as in the Account Overview, there are filters available at the top of the dashboard you can use to manipulate data displayed to you. Simply click on the dropdown you wish to use and adjust the fields or tick the boxes in each before clicking Add filter or Update filter.

Exporting data

You can use the meatballs menu ( ••• ) in the corner of any module to export the results into a CSV, XLSX, or JSON file.

Selecting metrics in graphs

The legend on the graphs in the Campaign Overview are clickable. Clicking on any item in the legend will toggle the associated data points on the graph on and off.

For example, if we click on num_opens in the legend of the graph below, we’ll get a better view of the other metrics.

With num_opens toggled off, the Y axis adjusts and the remaining metrics expand to fill the graph.