Setting up a new experiment in Jacquard is easy. Read on to learn more, or watch the short video below for a step-by-step walkthrough of setting up an experiment in the Jacquard platform.

1) To get started, click the + Create button in the top left of the screen and then select Experiment.

2) Give your experiment a unique name and mash the Enter or Return key on your keyboard.

Then, select the type of experiment that you want to create.

3) Now enter your human control message. Jacquard won't use this when generating language but will use it to benchmark performance.

4) Enter your expected audience size and average open rate for this audience into the split calculator. As you start to use Jacquard, it will automatically populate your average open rate based on past experiments.

Jacquard will use this data and your primary metric goal to calculate the number of message variants required for optimal results. If required, you can override this number by selecting the drop-down.

The metrics that you can select as your primary goal include open rate and click rate. The default option is open rate but speak to your Customer Success representative to determine the optimisation winner using a different metric.

5) Click Next.

6) Next up, you’ll brief Jacquard on the details of your experiment. Just like briefing a copywriter!

Enter the date that you're planning to send the email for this experiment. If it is an ongoing experiment, then select the expected start date.

Then, complete the prompts available to brief your language model about the campaign for which you're creating the experiment.

7) Once you're done, click Generate.

8) You'll then have up to 10 pieces of content to approve.

Something not quite right? Requesting a change is easy. Select Request a change next to the variant you want to update and select whether to edit the existing variant or generate a replacement.

Be sure to tell Jacquard why you need to make the change so that it can continue to refine your AI content configuration.

9) Select Approve once you're happy with all your variants. But don't worry, you can always come back to these steps and make a change later if you need to.

10) And that's it! Your new experiment is set up and ready to go.

In this final view, you can:
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Click the grey arrow icon in the side bar on the right to expand the side panel. From here you can do any of the below actions.