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SFMC - Triggered Push - Experiment Setup

Putting all the pieces together to set up your triggered experiment

Updated over a week ago

Start by creating your experiment and approving the variants in Jacquard. Once this is done, you can access the Salesforce Marketing Cloud (SFMC) integration tray. Complete the settings as advised by your Customer Success representative and click Start optimisation.

This creates all the assets required to run the experiment in Salesforce Marketing Cloud.

The experiment will automatically start in test mode and will only start optimising when the start schedule date/time is reached. This will allow you to test your message and journey without that data affecting the experiment before the launch date.

With the assets created in SFMC, you can add the two specific experiment results queries to the previously configured results automation. (If you haven't done this yet, instructions are here.)

Add the _AR query to step 9.

And the _opens_query to step 11 of the automation.

The automation may have other experiments already configured, so these queries will be in addition to those already present.

After adding the queries, it's time to setup your message. Find the experiments code snippet in Content Builder. It will have the same name as your Jacquard experiment.

Open it and copy the code. This will be used as the body of the push notification and will distribute the variants to the subscribers.

Create a message in a journey.

Paste the code snippet in the Message field.

If you wish to preview the messages, change PushJobID = PushJobID to PushJobID = 0000 before you preview.

As you cycle through your preview subscribers, you should see all the variants appear in the message preview. This indicates the experiment has been configured successfully.

Remember to change the 0000 back to PushJobID before saving and activating the journey.

Once you have configured the message, you can activate the journey.

Your experiment will feed the results back to Jacquard and all management of the language can now be done from the Jacquard platform.

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