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Braze - Setting Up a Broadcast Experiment Using Winning Path
Braze - Setting Up a Broadcast Experiment Using Winning Path

Setup and schedule a broadcast experiment in a Canvas using Winning Path

Updated over a week ago

This is not our best practice recommendation for conducting a Jacquard experiment in Braze. There are considerable limitations to what is possible in terms of number of variants (i.e. maximum of three, including human control) and reporting.

Step 1: Set up your experiment in Jacquard to generate the 3 variants for your split test

Set up your Phrasee experiment as you normally would. Make note of the split size for later use.

In the example below, the split calculator recommends sending each split to 6% of the audience.

Once you have approved your variants, you’ll be taken to the Results page.

Step 2: Create your Braze Canvas

Follow the Braze workflow to create your Canvas. When configuring the Entry Schedule, ensure that the Entry Frequency is set to once so the Braze Experiment creates a delay group we can use to deploy the winning subject line to later.

Add an Experiment Path to your canvas, add a third Path, and then turn on Winning Path. Adjust the percentages allocated to each path to match those from the Jacquard Split Calculator. Set the Winning Path conversion metric to clicks and the Experiment Window to at least 6 hours.

Step 3: Add messages to paths

Now, you'll see the Experiment paths and delay group are visible on the Canvas.

Add a Message to Path 1, and configure the content as you normally would. To add the Jacquard variants to an email step, click Edit Sending Info to paste the Jacquard variant into the Subject field.

Variants can be easily copied from your Jacquard experiment by clicking the Copy variant to clipboard button next to the variant on the Results page.

Once satisfied with the content, duplicate the step in Braze via the Settings gear icon.

Connect the new step to Path 2, click the message and add the Jacquard variant as before. Repeat this for the third path.

That's the Jacquard setup done. Now, just finalise any other settings as needed and then click Launch Canvas.

When the test is complete and a Winning Path is determined, the users assigned to the Delay Group will be directed to the chosen path and continue through the Canvas.

Next steps

At least 72 hours after the Winning Path has been determined, return to Jacquard to upload the results.

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