Once you have set up your Get Variant Webhook, but before you deploy your first experiment, we need to set up the tracking scenarios to send engagement data to Jacquard so that we can learn how the different variants are performing and optimise engagement on your subject lines.

Let's start with creating a webhook to pass opens.

On the left side of your screen in Bloomreach, hover over Data & Assets and then click Integrations.

Click Add new integration.

Now, choose Webhook preset integration.

Give the integration a name. We called ours Phrasee Open Tracking. Then, paste the URL found below into the Endpoint URL setting.

In the Jacquard Bloomreach environment, email_id is the customer key. If this is different in your account you’ll need to adjust the URL to reflect that.

Set the Consent category as your business rules dictate. Once the integration is all configured, click Save changes.

You can now create a Scenario to send open data to Jacquard based on the subject line being set by the Get Variant webhook.

Start a new Scenario. Give it a name and add the On event activity to the canvas. Add the Other activity to add the webhook you just created to the scenario.

Then, join the two activities together.

Configure the On event activity to only send the open data of campaigns that have a subject line containing webhook.variant_text. This will ensure that all opens events for emails with a Jacquard-generated subject line will be sent back to Jacquard to analyse and optimise.

Once this is all configured, you can start the Scenario.

Now, all your Jacquard campaign opens will be sent back to Jacquard.

The set up for sharing click tracking data with Jacquard is exactly the same as for opens, except the URL is slightly different for the webhook, and the campaign status should equal clicked in the On event Scenario trigger.

With these tracking scenarios set up, you are now free to deploy your experiments.