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Braze - Setting Up a Broadcast Push Experiment
Braze - Setting Up a Broadcast Push Experiment

Setup and schedule a broadcast push experiment using the Jacquard integration

Updated over a week ago

Step 1: Setup your broadcast push experiment in Jacquard to generate the variants for your split test

Setup your Jacquard broadcast push experiment as you normally would. Once you have approved your variants, you’ll be taken to the summary page.

Step 2: Setup your Braze push campaign

Jacquard's integration will allow you to select both an iOS and an Android Braze push campaign to integrate into one Jacquard experiment if needed.

When creating your push campaign in Braze, ensure you tag it Push Campaign (as seen below).

Step 3: Copy the Jacquard variants into Braze

In order for Jacquard to automatically pull the results from your push experiment, the variant text must be contained within the Message field.

With a Jacquard language model capable of generating two-line variants, you can split the lines between the Title and Message fields. Just make sure the second line is included in the Message field.

You can also enter the Jacquard variant into the Message field and choose your own Title. In that instance, however, the Title must remain constant across all variants to ensure an accurate experiment.

Step 4: Schedule your Braze campaign

Schedule your campaign to start at a specific time. You’ll need to know this time to plug into Jacquard.

Step 5: Finalise the Braze campaign setup

Check the box to Send Winning Variant. Then, select how long to wait prior to sending the Winning Variant.

Finalise any other settings as needed and Save or Launch your campaign.

Step 6: Jacquard integration inputs

In Jacquard, click the Braze integration button in your experiment.

The integration drawer will pop out from the right side of the screen.

  • Select your Braze campaign(s) from the dropdown list.

  • Select the date and time your Braze campaign is scheduled to start.

    • The timezone of your Braze account will appear below the campaign dropdown to ensure the times align between applications.

  • Select the date and time your Braze A/B test is scheduled to complete.

    • Note: This needs to match what you selected in Braze so Jacquard pulls in the results at the correct time.

  • Select the date and time your Braze Campaign will complete.

  • Save the details.

Launch your campaign in Braze and Jacquard has it from here.

When your experiment results are in, they will automatically appear in Jacquard.

If you are aggregating the results of two Braze push campaigns into one Jacquard experiment, the winner selected in Jacquard will be the variant with the highest aggregate Direct Open Rate. In an instance where the Braze iOS campaign winning variant differs from the Braze Android campaign winning variant, Phrasee will use the aggregate winning variant to pull Final Send Results against.

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