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All CollectionsSalesforce Marketing CloudSFMC - Broadcast Email Message Experiments with Classic Test & Send Methodology
SFMC - Data Extensions
SFMC - Data Extensions

Overview of experiment data extension assets

Updated over a week ago

The Jacquard App creates three Salesforce Marketing Cloud (SFMC) data extensions in the folder Data Extensions > PhraseeData > <ExperimentName> in the active business unit.

<ExperimentName> is populated by whatever name you gave your experiment when you created it in the Jacquard platform.

  1. <ExperimentName>-lines
    A very important data extension used to store the split test subject lines and metrics of the split test. This data extension is also used to deploy the winning subject line.

  2. <ExperimentName>-splits
    A random selection of subscribers from the target data extension in your email. It's used as the target audience in the split test email and is added to the winning email as an exclusion data extension.

  3. <ExperimentName>-winner
    This receives the winning subject line from a timed query. This signals the Phrasee platform that it's time to grab the final results. This data extension is not used to deploy the winning subject line and won't be populated at send time.

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