Jacquard requires a send rate limit on all broadcast deployments. This allows our real-time Dynamic Optimisation technology to optimise toward better-performing variants over the course of a deployment.
Jacquard would like as much time as possible to get the best results for your experiment. So the longer you allow, the better your results.
Calculate the send rate by picking the number of hours over which you want to deploy your experiment and using that to divide your audience.
Jacquard recommends a minimum of six hours for mobile push, SMS, or web push messages.
For this example, we are going to use six hours and an audience of 1,000,000. First, divide your audience of 1,000,000 by 6. Then, divide again by 60 to get your per minute send rate, as in the below:
1,000,000 / 6 = 166,667
166,667 / 60 = 2,778
Set a send rate limit = 2,778 messages per minute
When you do this calculation for your audience, simply use your audience size and number of hours. You'll still use 60 to determine the per minute rate, as Jacquard's Dynamic Optimisation works best when sends are conducted steadily minute by minute.
In the Delivery module of your campaign setup window, toggle Set a send rate limit on. Leave the send rate limit option as per minute. Then, enter the number you calculated above and click Save.
Now, schedule your campaign as you normally would. Make sure you take your send time length into consideration when you decide when your campaign should start.