---
title: "Experiment Workflow"
slug: "sfmc-experiment-workflow"
updated: 2025-07-23T19:54:05Z
published: 2025-07-23T19:54:05Z
canonical: "support.jacquard.com/sfmc-experiment-workflow"
---

> ## Documentation Index
> Fetch the complete documentation index at: https://support.jacquard.com/llms.txt
> Use this file to discover all available pages before exploring further.

# Experiment Workflow

When you schedule a Jacquard experiment via the Salesforce Marketing Cloud Jacquard App, Jacquard takes the following actions:

1. Creates the [data extensions](/v1/docs/sfmc-data-extensions) and [queries](/v1/docs/sfmc-queries) required to run the split test.
2. Copies the selected user-initiated email.
3. Modifies the selected user-initiated email and its copy with subject line AMPscript to operationalise the experiment.
4. Runs the query to populate the split test audience data extension.
5. [Schedules](/v1/docs/sfmc-scheduled-times) both the split test and winning send emails to be deploy at the appropriate times.
6. Retrieves the [metrics](/v1/docs/sfmc-data-exchange) of the split test email and updates the results data extension at the appropriate time.
7. Retrieves the winning send metrics four days after the scheduled send time.