---
title: "Set up MoEngage messages for Jacquard"
slug: "set-up-moengage-messages-for-jacquard"
updated: 2026-10-20T09:53:18Z
published: 2026-10-20T09:53:18Z
canonical: "support.jacquard.com/set-up-moengage-messages-for-jacquard"
---

> ## Documentation Index
> Fetch the complete documentation index at: https://support.jacquard.com/llms.txt
> Use this file to discover all available pages before exploring further.

# Set up MoEngage messages for Jacquard

For MoEngage marketers. Call the Jacquard Content API in each email field, add fallbacks, then throttle and schedule the send.

**Placeholders:** example values (for example names in code) and values in angle brackets are account-specific. Your Jacquard contact provides them.

**Existing customers:** don’t change existing campaigns. Use this guide for new touchpoints only.

## Message setup

For the team that builds MoEngage campaigns and flows.

### 1. Jacquard | Before you start

**1.1 Prerequisites**

- Technical setup complete, including the Content API.
- Touchpoint created and content approved in Jacquard.

**1.2 Get the details**

From the touchpoint’s **Connect** tab: touchpoint ID and field keys, for example `subject_line`, `preheader`.

### 2. MoEngage | Emails

| Part | Reference |
| --- | --- |
| Subject line | `jq.content.fragments.subject_line` |
| Preheader | `jq.content.fragments.preheader` |
| Other parts (headline, CTA, body) | `jq.content.fragments.field_key`, key from the Connect tab |

**2.1 Subject line**

Paste into the subject line. Replace the touchpoint ID and control copy.

```plaintext
{% set jq = ContentApi.jacquardContentAPI({({"params":{"touchpoint_id":"TOUCHPOINT_ID","recipient_id":"{{UserAttribute['ID']}}","delivery_id":"{{CampaignAttribute['_id']}}"},"static_params":{},"dynamic_params":{},"request_body":{}})}) %}{{jq.content.fragments.subject_line|default("YOUR CONTROL COPY")}}
```

**2.2 Preheader**

Paste into the preheader:

```plaintext
{% set jq = ContentApi.jacquardContentAPI({({"params":{"touchpoint_id":"TOUCHPOINT_ID","recipient_id":"{{UserAttribute['ID']}}","delivery_id":"{{CampaignAttribute['_id']}}"},"static_params":{},"dynamic_params":{},"request_body":{}})}) %}{{jq.content.fragments.preheader|default("YOUR CONTROL COPY")}}
```

**2.3 Body**

Paste the Content API call once at the top of the email HTML:

```plaintext
{% set jq = ContentApi.jacquardContentAPI({({"params":{"touchpoint_id":"TOUCHPOINT_ID","recipient_id":"{{UserAttribute['ID']}}","delivery_id":"{{CampaignAttribute['_id']}}"},"static_params":{},"dynamic_params":{},"request_body":{}})}) %}
```

Then use fields anywhere in the body, for example:

```plaintext
{{jq.content.fragments.headline|default("YOUR CONTROL COPY")}}
```

**2.4 Fallback**

- The `default` copy is used if Jacquard returns no content for that part.
- Use your control copy from Jacquard.

**2.5 Personalisation**

- Jacquard copy can contain merge tags, for example `{{first_name}}`.
- Check they render in a test send.

**2.6 Save snippets**

Snippets only change by touchpoint ID, field key and control copy. Save them in your code library.

**Engagement data:** Opens, clicks and other engagement data come from the S3 export in the technical setup guide.

### 3. MoEngage | Push messages

Skip if Jacquard only optimises email.

**3.1 Add the snippet**

Use the same call and field pattern in each Jacquard-controlled push field.

**3.2 Test**

Send to a test device. Check nothing is truncated.

### 4. MoEngage and Jacquard | Schedule and go live

Required for broadcast Dynamic Optimisation.

**4.1 Set a request limit**

- In **Delivery Controls**, set **Request Limit**.
- Formula: audience ÷ hours ÷ 60 = requests per minute.
- Example: 1,000,000 over 6 hours = 2,778 per minute.
- Maximum: 60,000 per minute.
- Longer send windows give Jacquard more time to optimise.

**4.2 Start time**

The Jacquard optimisation start must be at least 30 minutes before the MoEngage send.

**4.3 Activate in Jacquard**

Approve the experiment plan and activate the touchpoint.

**4.4 Publish**

Schedule and publish the campaign.

## Reference

### Response and troubleshooting

Example Content API response. Message copy is under `content.fragments`.

```plaintext
{
  "touchpoint_id": "1cd96c96-…",
  "is_control_group": false,
  "content": {
    "channel": "email",
    "fragments": {
      "subject_line": "{{first_name}}, take 50% off all cycling products",
      "preheader": "Bring more energy to your rides without paying full price."
    }
  },
  "tracking": { "request_id": "33fec309-…" }
}
```

#### Troubleshooting

**Fallback copy is sent**

Check the touchpoint ID, the field key, and that the path starts `jq.content.fragments.` Check the touchpoint is active in Jacquard.

**Body field is empty**

The Content API call must be in the body above the field.

**Merge tag shows as text**

For example `{{first_name}}`. Report to your Jacquard contact.