---
title: "Set up Marketing Cloud messages for Jacquard"
slug: "set-up-marketing-cloud-messages-for-jacquard"
updated: 2026-10-20T08:31:36Z
published: 2026-10-20T08:31:36Z
canonical: "support.jacquard.com/set-up-marketing-cloud-messages-for-jacquard"
---

> ## Documentation Index
> Fetch the complete documentation index at: https://support.jacquard.com/llms.txt
> Use this file to discover all available pages before exploring further.

# Set up Marketing Cloud messages for Jacquard

For Marketing Cloud marketers. Add the Jacquard code snippet and variables to emails and push messages.

**Placeholders:** example values (for example names in code) and values in angle brackets are account-specific. Your Jacquard contact provides them.

**Existing customers:** don’t change existing messages. Use this guide for new touchpoints only.

## Message setup

For the team that builds Marketing Cloud emails and push messages.

### 1. Jacquard | Before you start

**1.1 Prerequisites**

- Technical setup complete, including the snippet for this touchpoint.
- Touchpoint created (or imported) and content approved in Jacquard.

**1.2 Get the details**

From the touchpoint’s **Connect** tab: snippet key and variable names.

### 2. Marketing Cloud | Emails

**2.1 Add the snippet**

In a code block at the top of the email body:

```plaintext
%%=ContentBlockByKey("snippet-key")=%%
```

**2.2 Replace copy with variables**

In each Jacquard-controlled part, for example:

```plaintext
%%=v(@jq_subject_line)=%%
```

- Use the exact names from the Connect tab.
- Every selected part needs its variable. Deselect parts you don’t want Jacquard to control.

**2.3 Subject line and preheader**

Add the variables to these fields. The snippet must be at the top of the body for them to resolve.

**2.4 Personalisation**

If Jacquard content uses attributes such as first name, they must exist in your sendable data extension.

**2.5 Save**

Save in Content Builder.

### 3. Marketing Cloud | Push messages

Skip if Jacquard only optimises email.

**3.1 Add the snippet**

At the start of the MobilePush message field:

```plaintext
%%=ContentBlockByKey("snippet-key")=%%
```

**3.2 Replace copy with variables**

For example `%%=v(@jq_push_title)=%%`.

**3.3 Test**

Send to a test device. Check nothing is truncated.

### 4. Marketing Cloud and Jacquard | Test and go live

**4.1 Preview and test**

Use **Preview and Test** with a test subscriber. All Jacquard-controlled parts should show Jacquard copy.

**4.2 Journeys**

Running journeys need a new version to pick up the change.

**4.3 Activate in Jacquard**

Approve the experiment plan and activate the touchpoint.

**4.4 Send**

Activate the journey or schedule the send.

**Large sends:** Each message calls Jacquard as it’s built. For sends of several million, agree throttling or batching with Jacquard first.

## Reference

### Troubleshooting

**Blank part or old copy**

Snippet must be at the top with the exact key. Variable names must match the Connect tab.

**Blank subject line**

Move the snippet above all other body content.

**Journey shows old content**

Publish a new journey version.

**Can’t find the snippets**

Ask your admin to share the Jacquard folder with your Business Unit.