---
title: "Set up Braze messages for Jacquard"
slug: "set-up-braze-messages-for-jacquard"
updated: 2026-10-13T07:49:04Z
published: 2026-10-13T07:49:04Z
canonical: "support.jacquard.com/set-up-braze-messages-for-jacquard"
---

> ## Documentation Index
> Fetch the complete documentation index at: https://support.jacquard.com/llms.txt
> Use this file to discover all available pages before exploring further.

# Set up Braze messages for Jacquard

For Braze marketers. Add the Jacquard Connected Content block and variables to emails and push messages.

**Placeholders:** example values (for example names in code) and values in angle brackets are account-specific. Your Jacquard contact provides them.

**Existing customers:** don’t change existing messages. Use this guide for new touchpoints only.

## Message setup

For the team that builds Braze campaigns and Canvases.

### 1.1 Before you start

1. **Prerequisites**
  - Technical setup complete, including the block for this touchpoint.
  - Touchpoint created (or imported) and content approved in Jacquard.
2. **Get the details**

From the touchpoint’s **Connect** tab: block reference and variable names.

### 1.2 Emails

1. **Add the block**

At the top of the email body:

```plaintext
{{content_blocks.${jacquard_touchpoint}}}
```
2. **Replace copy with variables**

In each Jacquard-controlled part, for example:

```plaintext
{{jq_subject_line}}
```
  - Use the exact names from the Connect tab.
  - Every selected part needs its variable. Deselect parts you don’t want Jacquard to control.
3. **Subject line and preheader**

Add the block reference at the start of each field, then the variable. Braze renders these separately from the body.
4. **Personalisation**

If Jacquard content uses attributes such as first name, they must exist on your users.
5. **Save**

Campaigns: save. Canvases: save and publish.

### 1.3 Push messages

Skip if Jacquard only optimises email.

1. **Add the block**

At the start of the message field:

```plaintext
{{content_blocks.${jacquard_touchpoint}}}
```
2. **Replace copy with variables**

For example `{{jq_push_title}}`. If the title is optimised, add the block reference at the start of the title field too.
3. **Test**

Send to a test device. Check nothing is truncated.

### 1.4 Test and go live

1. **Preview and test**

Use **Preview & Test**, then send a test. All Jacquard-controlled parts should show Jacquard copy.
2. **Activate in Jacquard**

Approve the experiment plan and activate the touchpoint.
3. **Launch in Braze**

Launch the campaign or publish the Canvas.

## Reference

### Troubleshooting

**Blank part or fallback copy**

Block reference must be at the top with the exact name. Variable names must match the Connect tab.

**Blank subject line or push title**

Add the block reference at the start of that field.

**Block preview shows an error**

Ask your admin to check the credential and block.