---
title: "Set up AJO journeys and messages for Jacquard"
slug: "set-up-ajo-journeys-and-messages-for-jacquard"
updated: 2026-10-20T08:29:57Z
published: 2026-10-20T08:29:57Z
canonical: "support.jacquard.com/set-up-ajo-journeys-and-messages-for-jacquard"
---

> ## Documentation Index
> Fetch the complete documentation index at: https://support.jacquard.com/llms.txt
> Use this file to discover all available pages before exploring further.

# Set up AJO journeys and messages for Jacquard

For AJO marketers. Add the Jacquard Custom Action to journeys and its content to messages.

**Placeholders:** example values (for example names in code) and values in angle brackets are account-specific. Your Jacquard contact provides them.

**Existing customers:** don’t change existing journeys. Use this guide for new touchpoints only.

## Message setup

For the team that builds AJO journeys.

### 1. Jacquard | Before you start

**1.1 Prerequisites**

- Technical setup complete.
- Touchpoint created and content approved in Jacquard.

**1.2 Get the details**

From the touchpoint’s **Connect** tab: experiment ID and response field names.

### 2. AJO | Configure the journey

**2.1 Throttle the audience**

Read audience at up to 1,000 records per second.

**2.2 Add the Custom Action**

From **Actions**, add the Jacquard Custom Action to the canvas. Access configuration: none.

**2.3 Set the parameters**

- Experiment ID: from the Connect tab.
- Recipient and delivery IDs: map to the journey properties shown on the Connect tab.

### 3. AJO | Add Jacquard to messages

**3.1 Insert content**

- Open the personalisation dialog for the field, for example the subject line.
- Go to **Contextual attributes > Journey Properties > Actions** and select the content field from the Jacquard action.
- Wrap it in triple braces `{{{ }}}` to stop HTML escaping.

**3.2 Replacer variables**

- If Jacquard copy contains placeholders such as `NAME_MERGE_TAG`, use the `let` and `replace` helpers.
- Replace the placeholder with the profile attribute, for example first name.
- Repeat for each placeholder; output the final variable.

**3.3 Open pixel**

If the Connect tab provides a tracking URL field, add `<img src="…" width="1px" height="1px">` directly above `</body>`, using that field as the src.

**3.4 Save as fragments**

Save the content and pixel expressions as Fragments for reuse.

### 4. AJO and Jacquard | Test and go live

**4.1 Test**

Run the journey in test mode and check Jacquard copy renders.

**4.2 Activate in Jacquard**

Approve the experiment plan and activate the touchpoint.

**4.3 Publish**

Publish the journey.

## Reference

### Troubleshooting

**Copy shows** `&` **or other HTML codes**

Use triple braces `{{{ }}}`.

**Placeholder text appears in the message**

Add a `let`/`replace` step for that placeholder.

**No content returned**

Check the Custom Action parameters and that the touchpoint is active in Jacquard.