---
title: "Campaign Management"
slug: "campaign-management"
updated: 2025-07-10T16:36:26Z
published: 2025-07-10T16:36:26Z
canonical: "support.jacquard.com/campaign-management"
---

> ## Documentation Index
> Fetch the complete documentation index at: https://support.jacquard.com/llms.txt
> Use this file to discover all available pages before exploring further.

# Campaign Management

Once a campaign is active, our contextualisation engine continuously analyses the context behind each API request from your customer engagement platform (CEP).

## How contextualised messages work

Whenever a new set of variables becomes relevant for contextualisation, the system automatically generates **10 new contextualised messages**. A **Review** section will then appear in your workflow, to allow you to review the freshly generated contextualised language.

Each set of 10 messages is tailored to a very specific context, combining product and customer profile data to generate highly targeted content.

These variations give users multiple options to choose from, ensuring flexibility and alignment with campaign goals.

## Reviewing and approving variants

Just like with any Jacquard product, you have full control over the contextualised messages and must review and approve them before they will appear in a live deployment.

You can edit, reject or approve recommended variants.

- **Edit:** Individual messages can be modified to better fit campaign needs using the **Request a change** button to the right of each variant.
- **Reject:** You can outright reject any variants that do not align with your expectations. Simply click on the **meatballs menu** to the right of the variant and then click **Delete**.
- Approve: Once you're satisfied with the variants shown, click the **Approve all** button in the lower-right corner.

[![](https://downloads.intercomcdn.com/i/o/v7mecdt3/1492328557/f46278025c1ffb0294cc32e4cb82/Picture10.png?expires=1749755700&signature=bb23f26307b278c3efda7d27235aa9a487a2444e6142645b0b56672ae18549e1&req=dSQuFMp8lYRaXvMW1HO4zStWIPia9j%2FvWGgX5dhPOYuNGS3i1tJnnqqkVvd7%0AVH4UA8aevbh8dcrk2Ns%3D%0A)](https://downloads.intercomcdn.com/i/o/v7mecdt3/1492328557/f46278025c1ffb0294cc32e4cb82/Picture10.png?expires=1749755700&signature=bb23f26307b278c3efda7d27235aa9a487a2444e6142645b0b56672ae18549e1&req=dSQuFMp8lYRaXvMW1HO4zStWIPia9j%2FvWGgX5dhPOYuNGS3i1tJnnqqkVvd7%0AVH4UA8aevbh8dcrk2Ns%3D%0A)

Once approved, Jacquard will push the variants live and they'll become available for future requests that contextually match.

This approval process ensures every contextualised message is high-quality, brand-safe and relevant before being deployed. It is critical to the continued optimisation and performance of contextualised language that the campaign owner diligently reviews and approves new variants on a regular basis.