--- title: "Native Tracking - Engagement Data" slug: "bloomreach-native-tracking-engagement-data" updated: 2025-07-16T19:41:21Z published: 2025-07-16T19:41:21Z canonical: "support.jacquard.com/bloomreach-native-tracking-engagement-data" --- > ## Documentation Index > Fetch the complete documentation index at: https://support.jacquard.com/llms.txt > Use this file to discover all available pages before exploring further. # Native Tracking - Engagement Data Once you have set up your [Get Variant Webhook](/v1/docs/bloomreach-native-tracking-get-variant), but before you deploy your first experiment, we need to set up the tracking scenarios to send engagement data to Jacquard so that we can learn how the different variants are performing and optimise engagement on your subject lines. Let's start with creating a webhook to pass **opens**. On the left side of your screen in Bloomreach, hover over **Data & Assets** and then click **Integrations**. [![](https://downloads.intercomcdn.com/i/o/529223306/5db223ca6c0e7c548e8f8616/image.png?expires=1749730500&signature=e3cd0d20ff406bd1a893899227db913255525f1c4eeec1c88b8097164e55e05e&req=cSIuFMt9noFZFb4f3HP0gAG%2BhXnSKbQwyqKeXztpzyvz3azXNJEJqQBk22PP%0ABguVizwKizsoMwBusg%3D%3D%0A)](https://downloads.intercomcdn.com/i/o/529223306/5db223ca6c0e7c548e8f8616/image.png?expires=1749730500&signature=e3cd0d20ff406bd1a893899227db913255525f1c4eeec1c88b8097164e55e05e&req=cSIuFMt9noFZFb4f3HP0gAG%2BhXnSKbQwyqKeXztpzyvz3azXNJEJqQBk22PP%0ABguVizwKizsoMwBusg%3D%3D%0A) Click **Add new integration**. [![](https://downloads.intercomcdn.com/i/o/529223413/07f4bfbd270f4608d191dcc0/image.png?expires=1749730500&signature=4e034ce89eb87b534cb623c8e9d5a69dd17f703a25a5a5447499aa5cb48e0a77&req=cSIuFMt9mYBcFb4f3HP0gMvP3ozPJYnkoDHqZkmYeOJCK13ctRcdiW9ihxIZ%0AsGu8u2646sV1TCSQvw%3D%3D%0A)](https://downloads.intercomcdn.com/i/o/529223413/07f4bfbd270f4608d191dcc0/image.png?expires=1749730500&signature=4e034ce89eb87b534cb623c8e9d5a69dd17f703a25a5a5447499aa5cb48e0a77&req=cSIuFMt9mYBcFb4f3HP0gMvP3ozPJYnkoDHqZkmYeOJCK13ctRcdiW9ihxIZ%0AsGu8u2646sV1TCSQvw%3D%3D%0A) Now, choose **Webhook preset** integration. [![](https://downloads.intercomcdn.com/i/o/529223498/d8b2d09619d5265796b07f41/image.png?expires=1749730500&signature=004ee72b0ef3c5d1c0915cad3e13a433016fa7c95263b8faa4b10f867154a22a&req=cSIuFMt9mYhXFb4f3HP0gGzymXbxMf7bJt7eI2dnla6gg4%2FkpHiIHJH02TpF%0An6Vjp5C3zl7UgzkAkg%3D%3D%0A)](https://downloads.intercomcdn.com/i/o/529223498/d8b2d09619d5265796b07f41/image.png?expires=1749730500&signature=004ee72b0ef3c5d1c0915cad3e13a433016fa7c95263b8faa4b10f867154a22a&req=cSIuFMt9mYhXFb4f3HP0gGzymXbxMf7bJt7eI2dnla6gg4%2FkpHiIHJH02TpF%0An6Vjp5C3zl7UgzkAkg%3D%3D%0A) Give the integration a name. We called ours **Phrasee Open Tracking**. Then, paste the URL found below into the **Endpoint URL** setting. ```plaintext https://mail-tracking.phrasee.co/live/open?recipient_id={{customer_ids.email_id | hash('sha256')}}&delivery_id={{event.campaign_id}}{{event.sent_timestamp | from_timestamp('%y%m%d')}} ``` In the Jacquard Bloomreach environment, email_id is the customer key. If this is different in your account you’ll need to adjust the URL to reflect that. [![](https://downloads.intercomcdn.com/i/o/529223650/7eac6fc4c5fd5e5e59ae292f/image.png?expires=1749730500&signature=9a2c07a126b599a470d128408ee056849c3d1c4ce3de6daa789c010d4c4843fb&req=cSIuFMt9m4RfFb4f3HP0gB4KA8eX1QG1iqXtbVqGwpFSUVG9Lv8zs3QSQak2%0AXFal%2FpDISw5yIF%2FvzA%3D%3D%0A)](https://downloads.intercomcdn.com/i/o/529223650/7eac6fc4c5fd5e5e59ae292f/image.png?expires=1749730500&signature=9a2c07a126b599a470d128408ee056849c3d1c4ce3de6daa789c010d4c4843fb&req=cSIuFMt9m4RfFb4f3HP0gB4KA8eX1QG1iqXtbVqGwpFSUVG9Lv8zs3QSQak2%0AXFal%2FpDISw5yIF%2FvzA%3D%3D%0A) Set the **Consent category** as your business rules dictate. Once the integration is all configured, click **Save changes**. ### Create a scenario You can now create a **Scenario** to send open data to Jacquard based on the subject line being set by the Get Variant webhook. Start a new Scenario. Give it a name and add the **On event** activity to the canvas. Add the **Other** activity to add the webhook you just created to the scenario. [![](https://downloads.intercomcdn.com/i/o/529232585/f56d9b5e2e63a58d964782f1/image.png?expires=1749730500&signature=ead9015ef211ad6b34342d668626a32cd31a97593c214e9e4fc5801836e37fd8&req=cSIuFMp8mIlaFb4f3HP0gN7nC7PZA7Be5go0bCyikxbMIpv1h1WxVS%2B2%2BdYs%0AOmpZJFvJPZZCT2vW%2Fw%3D%3D%0A)](https://downloads.intercomcdn.com/i/o/529232585/f56d9b5e2e63a58d964782f1/image.png?expires=1749730500&signature=ead9015ef211ad6b34342d668626a32cd31a97593c214e9e4fc5801836e37fd8&req=cSIuFMp8mIlaFb4f3HP0gN7nC7PZA7Be5go0bCyikxbMIpv1h1WxVS%2B2%2BdYs%0AOmpZJFvJPZZCT2vW%2Fw%3D%3D%0A)[![](https://downloads.intercomcdn.com/i/o/529232621/71bc58c890b2fa6369c0ce1b/image.png?expires=1749730500&signature=c9a6862605eeb214d916d8576382f8c656774884326508fcbc6561035b8ea903&req=cSIuFMp8m4NeFb4f3HP0gGyehyPNsk9qiYqNghkbxA4eG%2FK3qS1S%2F2gDaWCH%0AEymBCp8s79kbDDkpzQ%3D%3D%0A)](https://downloads.intercomcdn.com/i/o/529232621/71bc58c890b2fa6369c0ce1b/image.png?expires=1749730500&signature=c9a6862605eeb214d916d8576382f8c656774884326508fcbc6561035b8ea903&req=cSIuFMp8m4NeFb4f3HP0gGyehyPNsk9qiYqNghkbxA4eG%2FK3qS1S%2F2gDaWCH%0AEymBCp8s79kbDDkpzQ%3D%3D%0A) Then, join the two activities together. [![](https://downloads.intercomcdn.com/i/o/529232800/940c2a964ca9625ae202f7a2/image.png?expires=1749730500&signature=5c0662250ffd11590a7ccd946d2b8f2dc48135d41e163893772d4aea08efbc2f&req=cSIuFMp8lYFfFb4f3HP0gLPgsmKC%2B%2BXtmdyowuyL0hN%2FkGb02hHFTomWlxeY%0Ayt879q7EPNxBhYMvdw%3D%3D%0A)](https://downloads.intercomcdn.com/i/o/529232800/940c2a964ca9625ae202f7a2/image.png?expires=1749730500&signature=5c0662250ffd11590a7ccd946d2b8f2dc48135d41e163893772d4aea08efbc2f&req=cSIuFMp8lYFfFb4f3HP0gLPgsmKC%2B%2BXtmdyowuyL0hN%2FkGb02hHFTomWlxeY%0Ayt879q7EPNxBhYMvdw%3D%3D%0A) Configure the **On event** activity to only send the open data of campaigns that have a subject line containing *webhook.variant_text*. This will ensure that all opens events for emails with a Jacquard-generated subject line will be sent back to Jacquard to analyse and optimise. [![](https://downloads.intercomcdn.com/i/o/529233177/7e8e961efd0bdb8df11f2fa7/image.png?expires=1749730500&signature=f48cbb08cc93ecdbe3e48267b36a3cf9463e92cc3ff50a0c9b51b168fa150372&req=cSIuFMp9nIZYFb4f3HP0gPhK%2FaahOoGucoXIUlgzFx0Pdk2ayAIkeAJcGGQj%0AUtQXTfpavbCiU9dSkg%3D%3D%0A)](https://downloads.intercomcdn.com/i/o/529233177/7e8e961efd0bdb8df11f2fa7/image.png?expires=1749730500&signature=f48cbb08cc93ecdbe3e48267b36a3cf9463e92cc3ff50a0c9b51b168fa150372&req=cSIuFMp9nIZYFb4f3HP0gPhK%2FaahOoGucoXIUlgzFx0Pdk2ayAIkeAJcGGQj%0AUtQXTfpavbCiU9dSkg%3D%3D%0A) Once this is all configured, you can **start the Scenario**. Now, all your Jacquard campaign opens will be sent back to Jacquard. ## Click tracking The set up for sharing click tracking data with Jacquard is exactly the same as for opens, except the URL is slightly different for the webhook, and the campaign status should equal *clicked* in the On event Scenario trigger. ```plaintext https://mail-tracking.phrasee.co/live/click?recipient_id={{customer_ids.email_id | hash('sha256')}}&delivery_id={{event.campaign_id}}{{event.sent_timestamp | from_timestamp('%y%m%d')}} ```